Wednesday, January 03, 2007
Mastermind idea from Lori Rodi Floating AM
I have been meaning to get my MM Idea to you so here it is :o)
The marketing department sent each property flyer holders. It was very misleading that they were to hold the floor plans. I have been to many of our properties since then and no one is using them. My idea for a way to put them to good use (as opposed to just "extra paper") would be for the Marketing Department to create a template (see attached) that each property could use to tailor it to them. The template displays all applicable fees and would replace an "information sheet" and also eliminate the need to write down all of that information for a prospect. This would allow for prospects to feel confident in what we were telling them that it is the same across the board, so to speak. An alternative to this would be for each property to submit their "fees" (app fee, Move in fee, pet policy etc.) Quarterly and then printed by the marketing department for each property. This would be easier on the properties but not be as flexible for the properties if something were to change.
The attached page shows all of the information a prospect may ask for at a glance. I think this would be helpful also when an unfamiliar or new associate is at the property; they will appear knowledgeable because the information is right in front of them. It is frustrating to go to a property and not know how much the application fee is because it varies by ~10 throughout the portfolio.
Thank you,
Lori Rodi
Floating Assistant Manager
Portland, Oregon
The marketing department sent each property flyer holders. It was very misleading that they were to hold the floor plans. I have been to many of our properties since then and no one is using them. My idea for a way to put them to good use (as opposed to just "extra paper") would be for the Marketing Department to create a template (see attached) that each property could use to tailor it to them. The template displays all applicable fees and would replace an "information sheet" and also eliminate the need to write down all of that information for a prospect. This would allow for prospects to feel confident in what we were telling them that it is the same across the board, so to speak. An alternative to this would be for each property to submit their "fees" (app fee, Move in fee, pet policy etc.) Quarterly and then printed by the marketing department for each property. This would be easier on the properties but not be as flexible for the properties if something were to change.
The attached page shows all of the information a prospect may ask for at a glance. I think this would be helpful also when an unfamiliar or new associate is at the property; they will appear knowledgeable because the information is right in front of them. It is frustrating to go to a property and not know how much the application fee is because it varies by ~10 throughout the portfolio.
Thank you,
Lori Rodi
Floating Assistant Manager
Portland, Oregon
